Marriott’s decision to reduce commission payouts to third parties raises bigger questions about how the events industry defines and assigns value.
To expand the reach of its educational offerings, PCMA’s Canada East Chapter has tested a range of live-streaming offerings. The big takeaway? Social means success.
NBC is planning to live-stream a record-breaking amount of programming from the Winter Olympics this month. What can event organizers learn from that?
There’s a big appetite for live-streamed programming among users in the world’s most populous country. But reaching those prospective attendees can be a challenge.
Hotel nights, direct spending, tax revenue — these numbers capture just a fraction of what face-to-face gatherings mean. As the events industry aims to articulate its true value to lawmakers and the general public, the narrative needs to include both dollars and difference-making efforts.