Business-development expert Peter Sheahan knows what we’re up against: We’re expected to manage increasingly complex business challenges with fewer resources while propelling growth. He has some ideas about that, which he’ll be sharing at PCMA’s Education Conference.
For starters, it creates nearly 6 million jobs and offers a 160-percent return on investment.
How a global wellness meeting stays vibrant by cross-pollinating its attendees.
'Do what you love today, and let it guide your tomorrow.'
Marriott’s decision to reduce commission payouts to third parties raises bigger questions about how the events industry defines and assigns value.
To expand the reach of its educational offerings, PCMA’s Canada East Chapter has tested a range of live-streaming offerings. The big takeaway? Social means success.
NBC is planning to live-stream a record-breaking amount of programming from the Winter Olympics this month. What can event organizers learn from that?