An association known for innovation and reinvention has a marketing win by using an old-school tool: the "save the date" flyer.
With the construction industry plagued by a high suicide rate, the Construction Financial Management Association has created a new toolbox for meetings and other prevention resources.
Email is a vitally important and frequently overlooked tool for event marketing.
With attendance growing, the International Society on Thrombosis and Haemostasis strategically reshuffled its meetings calendar.
Supported Article Event Design
The Consumer Bankers Association went from eight annual conferences to one — and increased attendance and sponsorship in the process.
Supported Article Destinations
The International Society for Magnetic Resonance in Medicine enlisted the help of local hospitality students — and rented a hawker center