Conference organizers say they are concerned that the travel ban will make potential international delegates less willing to travel to their U.S.-based events. Do they plan to double down on their hybrid and digital offerings to offset lower attendance?
Global destination management company AlliedPRA was just acquired by a private equity firm. AlliedPRA CEO Tony Lorenz shares what that means for the company — and the DMC sector overall.
Ten things to keep in mind in your efforts to attract participants to your events.
How do you impress destination-marketing executives with a takeaway that speaks to a destination?
Concentrating on outsmarting your competition isn't the most sound business strategy.
Nearly 1,000 global marketers shared how live events fit in their overall strategy, shedding light on opportunities for growth and development in the industry.