Traci Browne, Author at PCMA Convene

Traci Browne

Traci Browne is the author of The Social Tradeshow: Leveraging Social Media and Virtual Events to Connect With Your Customers

Data

Mastering Second-Screen Technology

Event organizers are moving beyond simple Q&A and polling to use second-screen platforms to fortify conference content — while gleaning real-time analytics.

Traci Browne

Meeting Management

Go Beyond the Blurb With Your Content Marketing Strategy

Conference planners have long relied on written descriptions to sell educational content to potential attendees. But meeting sessions aren't delivered in book format, so why would planners confine their descriptions to text?

Traci Browne

Mastering Second-Screen Technology

Go Beyond the Blurb With Your Content Marketing Strategy

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