This interactive dashboard allows you to compare six years of meetings industry performance metrics across four categories.Keep reading below the dashboard for more information about how to use this interactive data tool.
Dashboard created in partnership with Bear Analytics.
Five ways to look at the data:
A couple of notes: The dashboard is best viewed on your desktop, and the “reset” button at the bottom is helpful when you want to change categories in the meeting revenue and expense charts.
1. Meeting Attendance Performance In our annual surveys, we asked respondents to compare the attendance of their largest meeting with the previous year. In the top chart, the colored bands on the bars tell you the percentage of respondents for whom that category was their largest meeting. When you select a year from the top chart, you’ll see rates of increases or decreases for meetings of all sizes.
Takeaway: The meetings industry has rebounded along with the U.S. economy following the 2009/2010 financial crisis, with the strongest overall gains in the last two years for meetings of all sizes.
2. Exhibition performance We also asked meetings professionals whose largest meeting included an exhibition to report increases or decreases. Using the same method — selecting a year from the top chart — you can see how the exhibition sector performed compared to the year before.
Takeaway: Exhibitions also rebounded, but at a slower pace than meeting attendance.
3. Meeting Revenues You can compare the sources of revenue, ranging from ad sales to registration, across all six years or any combination of years, by checking boxes to the right.
Takeaway: Meeting planners have been creative about finding revenue sources outside the traditional channels such as registration and exhibit sales. The “other” category has risen from 3.8 percent in 2010 to 9.3 percent in 2015.
4. Meeting Expenses You can look at how meeting expenses have changed over time, by selecting an expense segment to the right of the chart.
Takeaway: Some expense categories, like registration, have dropped in the overall percentage of meeting costs. But F&B, the largest category at 32 percent in 2015, has stayed approximately the same over the last six years.
5. Demographics You can see the gender of our respondents by years, as well as the number of meetings they plan per year.
Takeaway: The number of women responding to the survey has steadily grown over the years and respondents are almost evenly split between those who plan one to five meetings per year and those who organize more than 20 events per year.