A new Harvard Business Review report shows that more than half of corporations place more value on face-to-face events than other marketing channels and have upped their event activity. Yet they struggle to quantify their ROI.
What you need to know now — including insights from outside the meetings industry — to thrive in the future.
As event organizers look to collect data from the next generation of participants, they must overcome a challenge much bigger than API integration: They will need to earn their trust.
People are distracted for approximately half of their waking hours, so how do you keep attendees' minds from wandering?