What’s coming up next, from within the meetings and event world and beyond.
A new Harvard Business Review report shows that more than half of corporations place more value on face-to-face events than other marketing channels and have upped their event activity. Yet they struggle to quantify their ROI.
As event organizers look to collect data from the next generation of participants, they must overcome a challenge much bigger than API integration: They will need to earn their trust.
The World Economic Forum has identified four mega-trends for the future of work, and they raise the bar for the events industry.
The lack of opportunity for many of the world's children to engage in unstructured play is a growing and urgent issue — and inspired a new coalition.