Convene magazine, the leading meetings industry publication for educational content and professional development, has been published by the Professional Conference Management Association since 1986.
Influencers are all over social media touting the latest place to see, restaurant to visit, or shoe to buy. So why haven’t destinations harnessed that power to target meeting planners? One city is about to try — and others likely aren’t far behind.
Next year, European medical-technology companies will be prohibited from directly sponsoring physicians to attend medical conferences. How will the events industry ensure that this doesn’t lead to a decline in attendance?