During Austin's South by Southwest Interactive Festival 2016, IBM demonstrated how sensory analytics and personalization can be used to amp up an event.
With attendance growing, the International Society on Thrombosis and Haemostasis strategically reshuffled its meetings calendar.
One tactic: keep adding more ingredients.
Three meeting and association professionals share insights on how and what data to collect and how to use it.
Find out what can happen when you let someone else take over the social-media reins for a day — and measure, measure, measure.