For event designer Lisa VanRosendale, creating friction for attendees — and goosebumps — is a key part of her strategy.
Events need to appeal to the hearts and minds of potential attendees — but too often our pitches fail to reach them at an emotional level.
The Opportunity Collaboration summit brings professionals from different disciplines together to create sustainable solutions to poverty and social injustice — in as “un-conference” a way as possible.
Lanette Myers, CMP, the executive director of catering, conventions and events at Caesars Palace Las Vegas, weighs in on the demands and rewards of working in F&B.
When the three PCMA Community Advocate of the Year finalists saw a wrong they could make right, they didn’t hesitate to take action.