Find out what can happen when you let someone else take over the social-media reins for a day — and measure, measure, measure.
Communication is no longer a one-way street. Find ways to add the views and voices of your attendees and supporters to the marketing and education mix.
What should meeting planners keep in mind when maintaining a professional social-media presence?
Your attendees are already taking show-floor selfies — so why not harness the full power of social media to promote your event?