In this video, CNTV’s Kimberly Bottom talks with Michael Burns, SVP of convention sales and services for Destination Cleveland, about strategic ways to build out the overall experience of your meeting by collaborating with your destination city.

Some examples of ways to do this include:

– Going beyond the building and into the community
– Accessing key local industries
– Furthering the story of your event by collaborating with stakeholders in your destination
– Saving money on keynote speakers and experts by bringing in locals