In this video CNTV’s Carrie Ferenac and Kimberly Bottom look at how organizations are rebranding their events to grow attendance. Karen Hamilton, CMP, executive vice president of Minding Your Business, talks about how her team helped The International Hotel, Motel and Restaurant Show reinvent itself as H-X: The Hotel Experience.

Here are a few questions to ask if you’re wondering if it’s time to rebrand your meeting:

– What are the business objectives of this event? Are you accomplishing them?
– Is attendance at the event growing by at least 15 percent every year?
– Are at least 10 percent of your total industry attending the event?