A New Model for Customer Loyalty

We talk to entrepreneur Johnny Earle about how uniqueness drives experience -- and creates loyalty among your attendee base.

Earle, Johnny-HR B&WAn entrepreneur and speaker, Earle is the founder of Johnny Cupcakes — which isn’t a bakery but a multimillion-dollar fashion brand that sells t-shirts and accessories emblazoned with his company’s distinct cupcake-and-crossbones logo.

What will you be talking about at Convening Leaders 2016?

I will be discussing why and how little things can yield big results. By paying attention to often overlooked details and using creative thinking in our day to day, we can accomplish a lot more than our competitors!

What is the most common mistake people make when it comes to trying to grow their business?

As some businesses grow, people — or the people they answer to — are afraid to try new things because it might interrupt their workflow in a negative way. However, what if it does the complete opposite and changes things forever, in positive ways?

Is there a lesson here for people who plan or support meetings and other live events?

Everything has been done before. People have planned and attended events of all sorts. Why will yours stand out? Now more than ever, it’s crucial to be unique. There are so many ways to reinvent someone’s experience. So much so that you’ll have them talking about your event and doing the advertising for you! Through sharing my experiences, you’ll walk away with loads of notes, which will help you grow your business and ideas.

Do you have one takeaway that you’d like your audience to go away with?

To gain customer loyalty, one must be loyal to their customers. I will present many ways how one can attain customer loyalty with spending little to no money!

Christopher Durso

Christopher Durso is executive editor of Convene.