In our Annual Meetings Industry Forecast published last month, two contributors independently pointed to hybrid events as having the greatest potential for growth in the year ahead. Meeting-planner respondents to our latest epanel survey are on the same page — 85 percent of those who added a hybrid extension said it had successfully expanded their audience. And by virtue of hosting a virtual event, two-thirds said they increased the stature of their organization in the marketplace. Why else should you take your event online, and what should you be mindful of ? Read on.