Magazine

February 2015

Cover Story/CMP Series

Could Your Meeting Use a Little Drama?

The theater world specializes in engaging audiences and moving hearts and minds. What can meeting professionals learn from actors and producers about creating more memorable meetings?

Barbara Palmer

Cover illustration by Owen Gildersleeve

Features

 Destinations

21 Cities on How They're Different

Every city has that one signature asset — a festival, a neighborhood, a drink, a venue — that sets it apart from everywhere else. Among second-tier destinations, where convention center space and hotel-room inventory can run neck and neck, it means even more. Here’s what 21 of them told us is their one special thing.

Jennifer N. Dienst

Len starnes bio

 Medical Meetings

The Fall and Rise of the Medical Meeting

Health-care digital-marketing consultant Len Starnes on the demise of the old paradigm for medical conferences — and the birth of a new model that drives year-round engagement with members.

Regina McGee

Len starnes bio
Departments
gb

 Giving Back

Prosthetists Meet Printers

Volunteers who use 3D printing to make and distribute free prosthetics hold their first DIY medical conference.

Barbara Palmer

gb
innovative

Supported Article  Innovative Meetings

Pioneers Festival Bolsters Startups

Pioneers Festival has evolved its focus from building a better economy to building a better world. Not bad for a student project.

Christopher Durso

innovative
Stack of blue books with a piggy bank in front of a chalkboard, Costs of an education

 Event Design

The Next Generation of Conference Education

Traditional conference-education models — calls for session submissions, transmitting and dispensing information, and packaging it as professional development — are losing their relevance.

Dave Lutz, CMP

Stack of blue books with a piggy bank in front of a chalkboard, Costs of an education
Une feuille blanche et crayon pour répondre à des questions. Image pour smboliser les examens, tests. Utilisé dans la psychologie (tests psycho) ou en entreprise pour revalorisation des compétences. Les lunettes sont là pour démontrer la réflexion.

 Data

Strategies to Improve Your Surveys

Your survey results are only going to be as strong as the questions you use to get them. Make sure you’re asking the right things in the right way.

Kate Mulcrone

Une feuille blanche et crayon pour répondre à des questions. Image pour smboliser les examens, tests. Utilisé dans la psychologie (tests psycho) ou en entreprise pour revalorisation des compétences. Les lunettes sont là pour démontrer la réflexion.
Screen Shot 2015-07-22 at 7.02.04 PM

 There's A Meeting for That

Drinking in the Postmodern Winemaking Symposium

Clark Robert Smith follows classical ideals in both winemaking and meetings.

Corin Hirsch

Screen Shot 2015-07-22 at 7.02.04 PM
Japanese matcha green tea powder

 F&B

8 Food & Beverage Trends for 2015

What will we be eating and drinking this year?

Corin Hirsch

Japanese matcha green tea powder
Plenary
copenhagen

 Knowledge Hubs

3 Days in Copenhagen

There’s really only one way to describe the guest room that planners toured at the Hotel Crowne Plaza Copenhagen Towers, one of seven hotels on the itinerary of a three-day fam trip hosted by Visit Denmark and Wonderful Copenhagen in early December. It was a mess.

Barbara Palmer

copenhagen
pre

 Pre Con

Texas Instruments Branches Out

Texas Instruments’ (TI) T3 conference brings together 1,500 educators and administrators from middle school through college to explore new learning technology.

Corin Hirsch

pre
Young businessman drawing marketing strategy concept. Isolated on white.

 Engagement + Marketing

New Strategies for Digital Event Marketing

Feeling a little fuzzy on how you could leverage your thousands of members, attendees, and/or Twitter followers to create buzz around your next event?

Kate Mulcrone

Young businessman drawing marketing strategy concept. Isolated on white.
Coworkers meet to discuss their last project

 Meetings & Your Brain

What Is Meetovation?

Visit Denmark has been developing meeting-design principles for more than a decade, based on research as well as the country’s own cultural values.

Barbara Palmer

Coworkers meet to discuss their last project

 Destinations

Exploring Fort Lauderdale

Florida is a destination that excels at mixing business and leisure travel.

Kate Mulcrone

Screen Shot 2015-07-23 at 2.38.17 PM

 Global Meetings

GES Acquires onPeak and Travel Planners

In October, event-marketing giant GES acquired two major providers of event-housing services: onPeak, headquartered in Chicago, and New York City–based Travel Planners.

Michelle Russell

Screen Shot 2015-07-23 at 2.38.17 PM
post

 Post Con

When Rheumatologists Meet

ACR’s Annual Meeting draws up to 15,000 physicians, scientists, and health professionals who research or care for patients with autoimmune, rheumatic, and musculoskeletal diseases.

Corin Hirsch

post
wys-rummel

 What’s Your Story

Annette Rummel

Ph.D., CEO / Great Lakes Bay Regional Convention & Visitors Bureau

Christopher Durso

wys-rummel

 Destinations

How 100 Cities Built Resilience

It’s a new organization with an initiative that supports a new global role, for which it recently created an entirely new conference. And, without exaggeration, it deals with issues of a life-and-death nature.

Michelle Russell

Also In This Issue
Red carpet and doors

 Event Design

6 Red-Carpet Tips for Meeting Designers

Why shouldn’t your meeting use some of the same tools that Hollywood employs to create blockbusters?

Barbara Palmer

Red carpet and doors
behind the scenes

 Behind the Scenes

No Little Takeaways

PCMA’s Convening Leaders 2015 — themed ‘Make No Little Plans’ — is a wrap. Here are five things our team learned.

Michelle Russell

behind the scenes
to the point

 To the Point

Which Meeting Professional Are You?

Convening Leaders helps attendees bring out the best version of themselves.

Deborah Sexton

to the point
conv-0812-peacy

 Planner’s Notebook

Now We Know

We’re not kidding when we say Convening Leaders is a learning lab. Here are a few things we learned from this year’s show.

Kelly Peacy, CAE, CMP

conv-0812-peacy