PSAV Vice President of Digital Services Brent Rogers describes for CNTV’s Ed Heiland  how technology enhanced communication and education at a medical meeting that drew 19,000 attendees. Organizers used the meeting’s app to poll attendees and deliver real-time results, and gave participants iPads loaded with interactive material, making an exam prep session more hands-on and engaging. 

And, adds Rogers, the tech tools delivered valuable data about attendee behavior and their levels of engagement with sessions and speakers.