Career Path

Mike McAllen

Founder, Grass Shack Events & Media; AVforPlanners; and Meetings Podcast

EDUCATION

California State University, Chico, majoring in sociology

FIRST INDUSTRY JOB

Production assistant for a meetings production company called InVision Communications. I had been injured as a firefighter, and my roommate in San Francisco who worked for InVision asked if I had a passport. I said yes, and the next day we flew to Korea, to a small island off the coast called Jeju Island, for an incentive program for Oracle Corp.

MOST INFLUENCED IN MY CAREER BY

Bob McAllen

WHAT I LEARNED FROM HIM

Working hard makes the difference, but always keep your sense of humor. Bob McAllen was my father, who had a corporate video-production company. He was the cleverest sales and marketing person, creative director, and speaker I have ever known. He also worked in the financial industry, real estate, and did sales at several places while I was growing up. You can see why I basically run three companies. It is in our blood.

FAVORITE THING ABOUT MY JOB

Every show or project is different, and finding creative ways to engage audiences is just plain fun. The people in the meetings industry are the hardest workers, plus they have a great understanding of how to have fun.

ADVICE FOR YOUNG MEETING PROFESSIONALS

Open your eyes to all the different niches and opportunities in the meetings industry. I was attracted to the business after eight years in the fire service, fighting fires and helping people. When you rolled up on a house on fire, you didn’t know what you’d find in there. You basically have the same thing when you roll up to a new venue to produce a meeting. You might have clients who feel the place is going to burn down, but relying on your team, your training, and experience, you get through it.

PERSONAL FAVORITES

Movie
I really enjoy all the Marvel superhero movies (“Iron Man,” “Captain America,” “Guardians of the Galaxy”).

Book
Lonesome Dove (fun); Linchpin (business)

Website
Google

Vacation
Coloma, California — Sierras for hiking, skiing, whitewater rafting, kayaking, and swimming in the American River.

Convene Editors