Room Set

Glampsite

Experient took attendees camping — without abandoning the glamour of its production design.

The theme of Experient’s EnVision 2017 conference — held at the Huntington Convention Center of Cleveland on March 15–17 — was “True North.” The third-party company riffed on the idea of personal and professional wayfinding throughout the program, including during a “glamping” (that’s “glamorous camping”) reception at the Westin Cleveland Downtown.

“The glamping idea transpired from several collaborative conversations with key players from Experient, our banquet and culinary teams, and trusted local vendors,” said Brittany McGuiness, the hotel’s director of event planning. “With no outdoor space, we truly wanted to bring the great outdoors in at the Westin Cleveland. 

“Our vision was to put a high-end twist on down-home favorites and create a space where our Experient guests truly felt like they could relax at a picnic table, or pull up a log to catch up with colleagues they don’t see often enough,” McGuiness said. “We created indulgent variations of comfort foods such as cornbread-in-a-can and gourmet s’mores served reside in our ballroom.” 

Convene Editors