How to Weave Digital and Analog Into a Seamless Experience
Add digital — but keep analog ways of communicating.
Broaden Your Event's Appeal With Influencer Marketing
Social media is the place to grow your community — and here's how to create a strategy to attract and engage the right audience.
How Design Thinking Is Disrupting the Status Quo in Health Care
Design thinking can help planners improve the attendee experience — if attendees are willing to accept change.
Event Marketing: C-Suite Strategy Talks
To bring events up to speed with the desires of modern consumers, planners should learn to integrate emerging technology into live events to create memorable experiences.