A Timetable for Bringing International Attendees to the U.S.
Looking to attract attendees from outside the U.S. to your event in the States? Here’s a three-stage strategy to consider over the course of a year.
Two Schools of Thought About Email
In email marketing, less is more. Here are two minimalist approaches, each taking an opposite tack.
This Email Strategy Resulted in Standing-Room-Only Attendance
By using an effective marketing strategy, event strategists can grab last-minute attendees, according to mdg’s KC Coerr.
Best Practices to Grow Events
John Barrett, executive director of The Worldwide Cleaning Industry Association, stressed the importance of developing and maintaining trust through partnerships and acquisitions during his ECEF keynote.
Reaching the C-Suite
Looking to attract high-level execs to your event? You’ll need to map out a strategy that looks nothing like mass marketing.
When It Come to Decision-Making, Logic Isn't The Most Powerful Motivator
Events need to appeal to the hearts and minds of potential attendees — but too often our pitches fail to reach them at an emotional level.
How To Market to Global Audiences
Looking to grow your event by attracting delegates outside of the U.S.? You’ll need to brush up on the different digital platforms used in specific regions.