Mastering Second-Screen Technology
Event organizers are moving beyond simple Q&A and polling to use second-screen platforms to fortify conference content — while gleaning real-time analytics.
Traci Browne
Traci Browne is the author of The Social Tradeshow: Leveraging Social Media and Virtual Events to Connect With Your Customers
Event organizers are moving beyond simple Q&A and polling to use second-screen platforms to fortify conference content — while gleaning real-time analytics.
Conference planners have long relied on written descriptions to sell educational content to potential attendees. But meeting sessions aren't delivered in book format, so why would planners confine their descriptions to text?