A Nation of Lifelong Learners

A new Pew Research Center study finds that place-based learning trumps online education among U.S. adults, for both business and pleasure.

at conferenceThe results of a new Pew Research Center survey among U.S. adults boost the value of face-to-face conferences and conventions when it comes to adult learning, whether that involves getting better at a hobby or improving job skills.

Seventy-three percent of respondents to the Pew study consider themselves lifelong learners and the majority prefer to pursue knowledge in physical settings — including meetings and conferences — over online options. So whether you organize face-to-face events with a large consumer audience or are strictly focused on professional development, it’s all good news. Take a look at highlights of the study here.

Michelle Russell

Michelle Russell is editor in chief of Convene.