A new Harvard Business Review report shows that more than half of corporations place more value on face-to-face events than other marketing channels and have upped their event activity. Yet they struggle to quantify their ROI.
Measuring what matters to the meetings industry, including our own meetings market, salary, and special-topic surveys.
People are distracted for approximately half of their waking hours, so how do you keep attendees' minds from wandering?
IACC's just-released 2018 Meeting Room of the Future Report spotlights how event venues are helping organizers create memorable attendee experiences.
The World Economic Forum has identified four mega-trends for the future of work, and they raise the bar for the events industry.