Not everyone feels welcome at your meeting. And some of that could be your fault — because of your speaker lineup, marketing collateral, or something else that’s making them feel like they don’t belong there. Here’s how to open your program to your entire community.
And where should you spend it? Velvet Chainsaw's Dave Lutz on what works and what doesn't.
Next year, European medical-technology companies will be prohibited from directly sponsoring physicians to attend medical conferences. How will the events industry ensure that this doesn’t lead to a decline in attendance?