Is This the Future of Medical Meetings?
Medical meeting organizers at the PCMA Education Conference got a behind-the-scenes look at how the Cleveland Clinic is reshaping education.
PCMA Education Conference
What Great Brands Don't Do
There's one thing that great brands don't do, according to brand strategy expert and PCMA Education Conference speaker Denise Lee Yohn.
How to Elevate the Customer Experience
"Why She Buys" author and CEO of a consulting and sales training firm focused on women consumers, Bridget Brennan says successful organizations are adept at powering human connections with the convenience technology provides — and that goes for live events.
What Do Great Brands Do?
Branding expert and PCMA Education Conference Main Stage Speaker Denise Lee Yohn thinks strong brands and culture go hand-in-hand with successful business events.
Insight and Inspiration at PCMA's Education Conference
Here's a sampling of the range of speakers who will be sharing their knowledge and experiences with the Education Conference audience next month.
Peter Sheahan on "Deselection," and Taking the Long View
Business-development expert Peter Sheahan knows what we’re up against: We’re expected to manage increasingly complex business challenges with fewer resources while propelling growth. He has some ideas about that, which he’ll be sharing at PCMA’s Education Conference.