Event Design

A Social Hologram

Attendees frolicked with hologram technology at Convening Leaders — and imagined potential uses.


A demo in the Tech Central space at PCMA Convening Leaders 2017 in January showcased technology developed by VNTANA, a Los Angeles–based augmented-reality company. The technology, which the company calls Hollagram, combines holographic objects with gesture control — in this case, attendees could bat virtual cherry blossoms around a screen. The demo was sponsored by Destination DC and Events DC.

Users received a video of the experience to share on social media. Above, CNTVs Carrie Ferenac interviews Sara Murray, an event project manager for the International Society for Technology in Education, and VNTANA Chief Marketing Officer Nastascha French about more potential uses.

Barbara Palmer

Barbara Palmer is senior editor and director of digital content.

  • There two competing/emerging technologies. Augmented Reality and Virtual Reality. Although we have not implemented AR in our business we’ve researched it greatly. We believe AR is the way of the future. Using AR you can use existing tablets and computer as seen in the video able versus with Virtual Reality a person would need dedicated glasses. Apple is betting heavily on AR. If it good enough for Apple it’s good enough for us.