Because Everybody Could Use a Nap

For some organizations in the face-to-face space, sponsorship activation can feel like a real snooze: Hang a banner with a logo, and hope attendees remember the name.

But actual snoozing was encouraged at Airbnb Open, thanks to Casper, the most famous online name in mattresses. Attendees scheduled nap time in the Snooze Room, a traveling double-wide storage unit outfitted with two beds, oversized alarm clocks, and curtains to block out the California sun. While the area was ideal for the festival — Airbnb hosts can receive a discount on a new Casper mattress and bedding—any kind of face-to-face event could use a Snooze Room to help sleep-deprived attendees rest and recharge.