But when a plan to tackle a social problem aligns with a business interest, things start clicking, Margaret Coady, director of the Committee Encouraging Corporate Philanthropy (CECP), told USA Today earlier this year.
Another great example is the American Academy of Orthopaedic Surgeons (AAOS) decade-long commitment to building safe, accessible playgrounds in the cities where they hold their annual meetings. It resonates with AAOS members, public relations director Sandra Gordon told me, because orthopedic surgeons have first-hand experience with injuries that children can suffer on unsafe playground equipment.
Nearly half of all conferences now include volunteer experiences, according to research conducted at the University of Florida. Just think of all that could be done, and the rewarding experiences that could be created for meeting attendees, if conference-related projects unleashed the full talents of their members.