Here are some killer tips from the Meetings Mean Business Coalition to help meeting planners explain the value of their business:

1. Explain what you do to everyone you know.

2. Know the data that can foster industry support.

3. Get involved and become an industry advocate.

4. At every meeting, bring the message of positive fiscal impact from business gatherings.

5. Stick to the talking points to stay together and remain a powerful, unified, crisis-free industry.