Engagement + Marketing

Got Engagement?

Hiding your true feelings? Showing emotion in the workplace turns out to be a good thing.

In Beth Kanter’s instructive blog post about “unpresenting,” she listed more than a dozen points gleaned from an “unpresentation” by Heather Gold.

Two leaped out at me:

Emotions Are More Important Than Facts: To prompt conversation, you need to make an emotional connection.


The Only Thing That Matters Is That You Care: The most important thing is that you care about your topic and that you have some passion for it.

I immediately thought of this video, made to call attention to what it is like to be living on the streets today. I don’t think adding PowerPoint slides would have improved upon this message, do you? As of today, more than a million people have downloaded the video from YouTube.

Thanks to Jeff Hurt for pointing out Beth’s post.

Barbara Palmer

Barbara Palmer is senior editor and director of digital content.