Engagement + Marketing

The Human Touch

Cisco made its global sales meeting entirely virtual in 2009, but came back this year with a hybrid event that featured both face-to-face and virtual elements.

One thing that strikes me about the screen shot is the use of the hand-drawn word, “together,” above. To my mind, it provides a much-needed human touch, creating a point of emotional connection on the computer screen. (You can watch a video about virtual collaboration in the planning and design process here. ) I personally am going to be watching to see how virtual meeting interfaces evolve to create a feeling that is more personal and less “digital.”

Another thing to watch for: Angie Smith, who manages global sales operations for Cisco, is scheduled to be a featured speaker at Virtual Edge Summit 2011, which will be co-located with PCMA’s Convening Leaders next January.

Her talk is one that I don’t want to miss.

Barbara Palmer

Barbara Palmer is senior editor and director of digital content.