Engagement + Marketing

‘Smaller Is Friendlier’

Here are three great tips for associations and other nonprofits.

Erin Fuller, CAE, is group president of the Coulter Companies, which offers management, events, and consulting services for associations and other nonprofits — meaning she has a lot of experience with a lot of different size meetings and conferences. In a post on Coulter’s blog, she draws three conclusions about face-to-face meetings based on events that Coulter managed for two of its clients, the International Association of Continuing Education & Training (IACET) and Association Media & Publishing (AM&P):

1. Smaller is friendlier. This is actually stolen from Claridge’s hotels, but rings true. The relatively intimate scale of the IACET and AM&P events made them feel special, and more like a celebration than a convention center filled with hundreds.

2. Bells and whistles might be overrated — both events used a minimal amount of staging, production, signage and marketing.

3. We all obsess over lead time — and just in time works just fine too. Neither event had a long lead time in terms of planning — but the right people showed up just the same. When it is important, people will come.

The whole post is worth reading. And, lest you think Erin doesn’t fully understand the intricacies of meeting planning, allow me to remind you of her last appearance on our blog. This is someone who knows what time it is.

Christopher Durso

Christopher Durso formerly was executive editor of Convene.