The Power of the Second Screen

When our attendees are looking at more than one screen, how do you make sure you engage their attention, and capture data about what interests them?

Millennials are looking at more than one screen. Carrie Ferenac talks with Jess Stephens, vice president of creative services for PSAV, about the importance of creating an experience on a second screen that will both engage attendees and yield information about their interests.

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