July 2016
Cover Story/CMP Series
4 Models for Rebranding Your Meeting
Pushed to compete with high-profile events like TED and South by Southwest, these associations reinvented their annual meetings
Features
Where Human Behavior and Business Intersect
Social anthropologist turned strategic planner Abigail Posner studies our emotional connection to the digital space at ZOO, Google’s creative think tank for agencies and brands.
How Exhibition Sponsorships Are Evolving
From blunt sales pitches and passive signage to active participation and engaging experiences, here's a look at new trends in sponsorship.
Rethinking How You Work With Procurement
When it comes to suppliers, meetings and procurement departments essentially want the same thing — to secure the most reasonable price on quality goods and services. So why do they often wrangle over who knows best?
Departments
Reboot Your LinkedIn Profile
If your idea of getting the most out of LinkedIn is to copy-and-paste your resume and only connect with the people you know — you need to rethink your approach.
How One Kansas City Community Kitchen Reinvented Itself
A Kansas City community kitchen has begun treating the people it feeds like restaurant diners — offering an important lesson for any CSR program
Supported Article Risk Management
Why This Medical Meeting Simulated a Crisis
The World Hepatitis Summit showed attendees how to a formulate a crisis plan by involving them in a realistic outbreak simulation.
Plenary
ICCA's Top Cities and Countries for Meetings in 2015
The International Congress and Convention Association’s latest rankings of international meeting destinations include a new No. 1 city.
The Lowdown on Location-Based Event Technology
Two meeting-technology experts peer into a future where beacons light the way.
Play With Your Food. No, Really
When PCMA’s Southwest & Pacific and Northern California chapters collaborated on their annual LEAP conference on April 8, they wanted it to be anything but typical.
Can Your Job Title Make You Happier?
New research suggests that creative job titles may benefit both employees and employers.
National Association for College Admission Counseling National Conference
More than 6,000 high-school and independent counselors, college-admissions professionals, and representatives from community-based organizations will attend this annual networking and education event.
Association of Academic Museums and Galleries Annual Conference
This spring, museum mecca Washington, D.C., played host to academics, curators, museum and gallery staff members, and students from across the country.
China Exerts More Control Over Foreign-Based Associations
A new law approved by China’s National People’s Congress in late April is causing concern among foreign nongovernmental organizations (NGOs) that have a presence or hold events in China.
Also In This Issue
Going for the Gold
Meeting organizers can take a page from some creative sponsorships at the 2016 Summer Olympics.
