Back Issue Magazine Archive

July 2016

Cover Story/CMP Series

4 Models for Rebranding Your Meeting

Pushed to compete with high-profile events like TED and South by Southwest, these associations reinvented their annual meetings

Molly Petrilla



Where Human Behavior and Business Intersect

Social anthropologist turned strategic planner Abigail Posner studies our emotional connection to the digital space at ZOO, Google’s creative think tank for agencies and brands.

Michelle Russell

 Engagement + Marketing

How Exhibition Sponsorships Are Evolving

From blunt sales pitches and passive signage to active participation and engaging experiences, here's a look at new trends in sponsorship.

Christopher Durso

 Budgets + Revenue

Rethinking How You Work With Procurement

When it comes to suppliers, meetings and procurement departments essentially want the same thing — to secure the most reasonable price on quality goods and services. So why do they often wrangle over who knows best?

Corin Hirsch


 There's A Meeting for That

Seriously Funny

This meeting is all about cultivating and promoting "healthy" humor.

Christopher Durso

 Social Media

Reboot Your LinkedIn Profile

If your idea of getting the most out of LinkedIn is to copy-and-paste your resume and only connect with the people you know — you need to rethink your approach.

Kate Mulcrone

 Giving Back

How One Kansas City Community Kitchen Reinvented Itself

A Kansas City community kitchen has begun treating the people it feeds like restaurant diners — offering an important lesson for any CSR program

Corin Hirsch

Supported Article  Risk Management

Why This Medical Meeting Simulated a Crisis

The World Hepatitis Summit showed attendees how to a formulate a crisis plan by involving them in a realistic outbreak simulation.

Nichole Bernier



Big Developments in the Big Easy

A fast-growing conference shines the spotlight on New Orleans.

Christopher Durso



This app is all about keeping your calendar in sync.

Convene Editors


ICCA's Top Cities and Countries for Meetings in 2015

The International Congress and Convention Association’s latest rankings of international meeting destinations include a new No. 1 city.

Convene Editors

 The Intersection

The Lowdown on Location-Based Event Technology

Two meeting-technology experts peer into a future where beacons light the way.

Corin Hirsch

 Food & Beverage

Play With Your Food. No, Really

When PCMA’s Southwest & Pacific and Northern California chapters collaborated on their annual LEAP conference on April 8, they wanted it to be anything but typical.

Corin Hirsch


Can Your Job Title Make You Happier?

New research suggests that creative job titles may benefit both employees and employers.

Michelle Russell

 Career Path

Wendy Holliday

Executive Director, PLM World, Wellington, Ohio

Christopher Durso

 Pre Con

National Association for College Admission Counseling National Conference

More than 6,000 high-school and independent counselors, college-admissions professionals, and representatives from community-based organizations will attend this annual networking and education event.

Kate Mulcrone

 Post Con

Association of Academic Museums and Galleries Annual Conference

This spring, museum mecca Washington, D.C., played host to academics, curators, museum and gallery staff members, and students from across the country.

Kate Mulcrone

 Global Meetings

China Exerts More Control Over Foreign-Based Associations

A new law approved by China’s National People’s Congress in late April is causing concern among foreign nongovernmental organizations (NGOs) that have a presence or hold events in China.

Michelle Russell

Also In This Issue

 To the Point

Going for the Gold

Meeting organizers can take a page from some creative sponsorships at the 2016 Summer Olympics.

Deborah Sexton

 Behind the Scenes

In With the New, In With the Old

A look at new meetings — and old ones that keep evolving.

Michelle Russell