A primary motivation when considering a multi-hub digital event is a simple interest in “upgrading from the boring old webcast,” said Abbit Meeting Innovators’ Maarten Vanneste. “It is obviously a lot more engaging to be in a hub with some real people than alone behind a screen.”
But the strategies behind including hub locations are multi-faceted and complex, he said. They enable a meeting host to achieve such goals as:
1. Making it possible for attendees who can’t spare more than a few hours for an event, let alone travel, to participate. “Some meetings are just not possible any other way,” Vanneste said.
2. Expanding an organization’s portfolio of events — say, a second annual meeting, via remote hubs, in addition to an annual all staff, single-venue event.
3. Increasing the reach of an event by adding digital hubs to a single-venue event.
4. Merging what was intended to be a multi-date road show into one single-date, multi-hub event.
5. Breaking down and decentralizing what was to be a single venue live event into many smaller hub broadcast events.
6. Taking something initially intended as just a static webcast, and upgrading it to an interactive event to include audiences at viewing hubs.
To learn how Vanneste and Rosa Garriga Mora, DES, a meeting architect for the Kenes Group in Barcelona, held an 18-hub event for 400 physicians in Spain read “How a Multi-Hub Digital Hub Kept the Human Touch.”