Social Media

All a-Twitter

JetBlue created a mob scene in Manhattan on Wednesday, when it used its Twitter account to create a sort of scavenger hunt/giveaway to celebrate its 10th anniversary.

According to a CNET News article, JetBlue announced on Twitter that it would be giving out about 1,000 free round-trip tickets at three undisclosed locations in Manhattan that day. 

There was a catch: In order to claim the tickets, people had to bring something with them. At the first spot, a birthday card for JetBlue; at the second, an item of blue clothing and something related to planes; and at the third, a postcard depicting the mystery 10th city out of which the carrier started operating flights.
The tickets — around 300 at each location — were gone less than 30 minutes of each Twitter announcement.
Wouldn’t this — a scavenger hunt with clues and a prize, announced via Twitter — be a great way to get attendees on the trade-show floor? Or a fun way for them to explore your meeting’s host city?

Michelle Russell

Michelle Russell is editor in chief of Convene.