Are you looking to draw on the academic, business, or governmental resources in your meeting destination? DMOs can connect you with the right local stakeholders, but first, what questions do you need to ask? Dave Sclanders, executive director of Meetings + Conventions Calgary, shares examples of how meeting planners have capitalized on Calgary’s knowledge economy.
In the video, we outline a helpful framework for exploring a destination’s knowledge economy:
1. Reach out to your DMO.
2. Connect with recommended champions, ambassadors, or other organizations.
3. The stakeholders in your destination will help provide valuable local perspective.