Event Venues

Leveraging a Destination’s Intellectual Capital for Your Meeting

A primer on the intellectual capital, including defining it, identifying it in a meeting destination, and understanding how it can support and amplify your meeting's content.

Rod Cameron, director of the International Association of Convention Centers, walks meeting organizers through the basics of identifying and leveraging intellectual capital in meeting destinations.

From tapping into related businesses to showcasing expertise from local academic and research institutions, aligning your meeting objectives with relevant resources that a destination already has in place is a smart and increasingly important way to add value to your business event, says Cameron.

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