Meetings & Your Brain

What Is Meetovation?

Visit Denmark has been developing meeting-design principles for more than a decade, based on research as well as the country’s own cultural values.

Here is one good reason to pay attention to Danish meeting design: Denmark has consistently been ranked the happiest country on earth. “Our way of thinking,” said Steen Moeller, director of business events for Visit Denmark, “is our advantage.”

Following the three-day fam, eight planners and four journalists took part in a two-day Meetovation workshop. Meetovation emphasizes:

1. Creative use of the physical setup.
2. Green and responsible thinking.
3. Integration of authentic and local inspiration.
4. Measuring the return on investment of meetings.

Barbara Palmer

Barbara Palmer is senior editor and director of digital content.