Here is one good reason to pay attention to Danish meeting design: Denmark has consistently been ranked the happiest country on earth. “Our way of thinking,” said Steen Moeller, director of business events for Visit Denmark, “is our advantage.”

Following the three-day fam, eight planners and four journalists took part in a two-day Meetovation workshop. Meetovation emphasizes:

1. Creative use of the physical setup.
2. Green and responsible thinking.
3. Integration of authentic and local inspiration.
4. Measuring the return on investment of meetings.