Got Shrinking Room Blocks?
Although the percentage of room pick-up has remained steady over the last decade, the numbers have dwindled while attendance has grown. Is it time to think differently?
How Meetings and Events Can Leverage Personalization
Creating customized experiences for your attendees makes your event more meaningful to them.
Reinterpreting the Message
I spent part of this past week in Seattle for DMAI’s annual conference. One thing struck me right away: many of the people I spoke with fell into destination marketing by accident.