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PCMA Convene

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 Budgets + Revenue

Got Shrinking Room Blocks?

Although the percentage of room pick-up has remained steady over the last decade, the numbers have dwindled while attendance has grown. Is it time to think differently?

Michelle Russell


 CMP Series

How Meetings and Events Can Leverage Personalization

Creating customized experiences for your attendees makes your event more meaningful to them.

David McMillin


 Engagement + Marketing

Reinterpreting the Message

I spent part of this past week in Seattle for DMAI’s annual conference. One thing struck me right away: many of the people I spoke with fell into destination marketing by accident.

Katie Kervin

Fresh perspectives on meetings and events delivered to your inbox.

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