Having It Both Ways
By launching hybrid events, the American Public Works Association and the American Society for Healthcare Engineering increased both in-person and online attendee engagement.
By launching hybrid events, the American Public Works Association and the American Society for Healthcare Engineering increased both in-person and online attendee engagement.
This summer a good friend of mine — Brian Honigman, digital marketing manager at Marc Ecko Enterprises — felt like a fish out of water running his own exhibition booth for the first time at the 2012 Ultimate Fighting Championship Fan Expo.