Reinterpreting the Message
I spent part of this past week in Seattle for DMAI’s annual conference. One thing struck me right away: many of the people I spoke with fell into destination marketing by accident.
I spent part of this past week in Seattle for DMAI’s annual conference. One thing struck me right away: many of the people I spoke with fell into destination marketing by accident.
Sally Hogshead examines the meaning and mechanics of fascination, and offers seven ways for individuals and organizations to increase and improve upon their ability to get attention and keep it, as well as to influence others.