Having It Both Ways
By launching hybrid events, the American Public Works Association and the American Society for Healthcare Engineering increased both in-person and online attendee engagement.
By launching hybrid events, the American Public Works Association and the American Society for Healthcare Engineering increased both in-person and online attendee engagement.
This summer a good friend of mine — Brian Honigman, digital marketing manager at Marc Ecko Enterprises — felt like a fish out of water running his own exhibition booth for the first time at the 2012 Ultimate Fighting Championship Fan Expo.
In just five years, the Brooklyn Book Festival has become one of the biggest and most popular book festivals in the country.