The Intersection

Event Marketing: C-Suite Strategy Talks

To bring events up to speed with the desires of modern consumers, planners should learn to integrate emerging technology into live events to create memorable experiences.

by Casey Gale

2 Ways to Personalize a Special Event

How do you impress destination-marketing executives with a takeaway that speaks to a destination?

by Michelle Russell

Global Meetings

To Succeed in Asia-Pacific, You Have to Do This

Adapting to local business practices and culture is a must, says business-strategy expert Bhavya Sehgal.

by Barbara Palmer

Latest Articles


Hug Your Haters, and Other Digital Ways to Grow Attendance

Ten things to keep in mind in your efforts to attract participants to your events.



Canada’s Nurses Meet, Speak Out in Calgary

How a medical association is using its app to amplify members’ voices, at their meeting and beyond.


Organic hydroponic vegetables Vertical garden

Why Wall-to-Table Might Be the Next Big Thing in F&B

Vertical farming is a sustainable, delicious way to feed the world — including conference attendees.

Organic hydroponic vegetables Vertical garden


Behind the Scenes: Five of the Fastest-Growing Trade Shows

Convene TV hosts Carrie Ferenac and Kimberly Bottom unpack the secrets behind their success.