Social Media

How to Help Your Speakers Help You Pitch Your Event

At the Event of the Future, panelists were given a helping hand in crafting a social-media campaign around their discussion topics.

by Michelle Russell


How They See You

A new PCMA survey reveals how corporate and association execs view the event professionals in their organizations, casting light on the business skills they’re satisfied with and those they see growing in importance in the constantly evolving face-to-face marketplace.

by Michelle Russell

Innovative Meetings

Does Your Meeting Have a Mascot?

How did the European Society for Organ Transplantation build buzz for its 2017 Congress? With a mascot named Gaudino.

by Molly Petrilla

Latest Articles

How a Livestream Chat Turned Into an Innovative Mobile Meeting

A Montreal-based event professional transformed a digital encounter into a highly engaging face-to-face experience.

Cleveland Clinic Drives Innovation at the Huntington Convention Center

The venue is home to the annual Medical Innovation Summit.

The Power of Practicing Empathy at Work

Try taking a walk in your client's shoes.

We’re the Helpers

When bad things happen around the world, the business-events industry can do much good.