Engagement + Marketing
Strategies for getting right attendees to your meeting — and keeping them engaged while they are there.
And where should you spend it? Velvet Chainsaw's Dave Lutz on what works and what doesn't.
Conference organizers say they are concerned that the travel ban will make potential international delegates less willing to travel to their U.S.-based events. Do they plan to double down on their hybrid and digital offerings to offset lower attendance?
Looking to generate buzz for your next event? Social media livestreaming can help.
Influencers are all over social media touting the latest place to see, restaurant to visit, or shoe to buy. So why haven’t destinations harnessed that power to target meeting planners? One city is about to try — and others likely aren’t far behind.
Ten things to keep in mind in your efforts to attract participants to your events.
It might be better to skip the lunch buffet small talk and head straight for the app.
Nearly 1,000 global marketers shared how live events fit in their overall strategy, shedding light on opportunities for growth and development in the industry.