It might be better to skip the lunch buffet small talk and head straight for the app.
Engagement + Marketing
Strategies for getting right attendees to your meeting — and keeping them engaged while they are there.
Nearly 1,000 global marketers shared how live events fit in their overall strategy, shedding light on opportunities for growth and development in the industry.
Virtual reality has finally arrived. And destinations and venues are getting increasingly creative about using it for 360-degree tours, high-flying site visits, and more. Grab your headset and take a look.
At IAPCO's Annual Meeting in Dubai in February, panel participants — and attendees — had to think on their feet.
The peer-to-peer sharing platform has disrupted the hotel industry. Are meetings next?
During Austin's South by Southwest Interactive Festival 2016, IBM demonstrated how sensory analytics and personalization can be used to amp up an event.
A well-designed event can shave months — or even years — from a sales cycle.
VP Margaret Core explains how the organization came to this decision, and what it means for their face-to-face strategy.