Engagement + Marketing

Strategies for getting right attendees to your meeting — and keeping them engaged while they are there.


A Digital Strategy

Conference organizers say they are concerned that the travel ban will make potential international delegates less willing to travel to their U.S.-based events. Do they plan to double down on their hybrid and digital offerings to offset lower attendance?

Michelle Russell


 Career

The Power of Social Capital

Building relationships, both online and in person, is more critical than ever to career growth. So how can event professionals foster those meaningful connections among their attendees ?

Corin Hirsch