Conference organizers say they are concerned that the travel ban will make potential international delegates less willing to travel to their U.S.-based events. Do they plan to double down on their hybrid and digital offerings to offset lower attendance?
Engagement + Marketing
Strategies for getting right attendees to your meeting — and keeping them engaged while they are there.
Looking to generate buzz for your next event? Social media livestreaming can help.
Ten things to keep in mind in your efforts to attract participants to your events.
It might be better to skip the lunch buffet small talk and head straight for the app.
Nearly 1,000 global marketers shared how live events fit in their overall strategy, shedding light on opportunities for growth and development in the industry.
Virtual reality has finally arrived. And destinations and venues are getting increasingly creative about using it for 360-degree tours, high-flying site visits, and more. Grab your headset and take a look.
At IAPCO's Annual Meeting in Dubai in February, panel participants — and attendees — had to think on their feet.
The peer-to-peer sharing platform has disrupted the hotel industry. Are meetings next?