The peer-to-peer sharing platform has disrupted the hotel industry. Are meetings next?
Engagement + Marketing
Strategies for getting right attendees to your meeting — and keeping them engaged while they are there.
During Austin's South by Southwest Interactive Festival 2016, IBM demonstrated how sensory analytics and personalization can be used to amp up an event.
A well-designed event can shave months — or even years — from a sales cycle.
VP Margaret Core explains how the organization came to this decision, and what it means for their face-to-face strategy.
Tips from business prof Erin Meyer on understanding cultural differences and helping international attendees connect.