During Austin's South by Southwest Interactive Festival 2016, IBM demonstrated how sensory analytics and personalization can be used to amp up an event.
Engagement + Marketing
Strategies for getting right attendees to your meeting — and keeping them engaged while they are there.
A well-designed event can shave months — or even years — from a sales cycle.
VP Margaret Core explains how the organization came to this decision, and what it means for their face-to-face strategy.
Tips from business prof Erin Meyer on understanding cultural differences and helping international attendees connect.