At IAPCO's Annual Meeting in Dubai in February, panel participants — and attendees — had to think on their feet.
Meetings are living, breathing things, and so are your attendees. How do you create environments and experiences that have an impact?
How do you inject a familiar idea, or event, with new life? Two creative experts — Dan Goods of NASA’s Jet Propulsion Laboratory and Kati Quigley of Microsoft — share their sources of inspiration.
During Austin's South by Southwest Interactive Festival 2016, IBM demonstrated how sensory analytics and personalization can be used to amp up an event.
A well-designed event can shave months — or even years — from a sales cycle.