Look and Feel

Influential graphic designer Chip Kidd on clarity, mystery, and why you shouldn’t want attendees to go away completely satisfied at the end of your event.

Christopher Durso


How Creativity Generates Economic Value

Design and innovation expert Bruce Nussbaum believes creativity is not an innate trait but a set of business competencies that you cultivate and implement regularly - and it's critical to generating economic value. What does that have to do with the meetings industry? Plenty, and it starts with rethinking your role.

Michelle Russell