Are We Cutting Speakers Off Too Soon?

UnMarketing evangelist, author, and speaker Scott Stratten talks to Convene about the trend toward shorter sessions.

“In the past few years, I’ve seen this trend towards the TED-talk style, where “we’re going to give you less and less time, but we want the same impact.” I think that’s a problem. I spoke at one event where I got 25 minutes onstage, and I asked the head of the organization, “Why so little?” He said, “Speakers only have 20 or 25 minutes of content, and the rest is fluff.” I’m like, “I don’t know who you’ve been hiring to speak, but that’s not the case.” The next thing you know, you have a day of 15 or 20 speakers that have overwhelmed people with all these different messages, instead of five or six speakers that can lay a groundwork for something.


“I charge the same for a 15-minute talk that I do an hour. I’m telling you, the [audiences] who get the hour get a lot more out of the talk than the 15 or 20 minutes. I did a talk yesterday in New Hampshire, and I had an hour-and-15. It was like a revelation for me. I had time to talk and then I had time for questions. It was beautiful.”

Convene Editors