Engagement + Marketing

2 Strategies to Raise Attendance at Your Meetings

The PGA Merchandise Show used some bold new tactics to raise attendance at its 2016 show — here's how you can do it, too.

——CNTV’s Carrie Ferenac spoke with Marc Simon, the event director of PGA Golf Exhibitions, about how his team courted hard-to-reach attendees this year. 

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