This booth, promoting EventCamp East Coast at BizBash New York Expo this week, used brown kraft paper and permanent markers and asked the questions: “What was your worst event experience?” and “What does the event of the future look like?” to create a community conversation.

It’s also a great example of brand alignment: EventCamp East Coast will follow the crowdsourced meeting model designed by conference consultant Adrian Segar, author of Conferences That Work.